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Introducing: The Permanent Style Court Jacket

Introducing: The Permanent Style Court Jacket

The Court Jacket is an elevated piece of sportswear - a highly water-resistant jacket made in natural materials and vintage styling. For the new collaboration this Autumn, I wanted to design someth...

A Tribute To 
L.S. Lowry

A Tribute To 
L.S. Lowry

This autumn, we celebrate Lowry’s artistic legacy and our shared connection to Manchester’s industrial past with a collection inspired by his vision. Where many saw the cold, wet, and bleak weather...

(Re)Introducing The Permanent Style Wax Walker

(Re)Introducing The Permanent Style Wax Walker

During September and October we will be restocking all of the outerwear collaborations we do with Private White VC, and releasing a new version of the Donegal raglan coat.

Reintroducing The Bridge Coat

Reintroducing The Bridge Coat

Pea coats are an incredibly useful piece of menswear. Few other things are versatile enough to go with smart jackets and trousers, but also with jeans and knitwear. But they’re rarely designed with...

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The Bespoke Experience

At Private White V.C., we offer a bespoke made-to-measure service, allowing our customers to create one-of-a-kind pieces tailored to their exact specifications.

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Introducing Coloured by Cottenham.

Cottenham House is our home. The beautiful 171-year old redbrick factory on the banks of the River Irwell is where all our clothing is hand-cut, hand-sewn and hand-finished by local craftspeople.

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Introducing The Art Du Lin Harrington

Finished with a matte effect and washed to give it an unusually soft feel, ‘Art du Lin’ has become popular with a lot of people who don’t naturally take to linen.

Introducing: The PS Reversible Suede Bomber

Introducing: The PS Reversible Suede Bomber

The new version of our reversible suede bomber jacket - reversible so you can turn it inside out at the first hint of rain - is finally here.

Jaguar TCS Racing X Private White V.C.

Jaguar TCS Racing X Private White V.C.

For over a century our commitment to British manufacturing, craft & quality has been unwavering, and we are excited to unveil our most recent collaboration with Jaguar TCS Racing.

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The Private White V.C. Bentley Bentayga

Bentley Mulliner shares our obsession with craft and quality, and places similar forensic attention to detail to everything it touches.

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Friends of PWVC: Tom Exton

In this revealing Q&A, Tom shares the thrill of driving a podium-winning F1 car in France, his love for the Cotswolds' winding roads, and his most cherished possessions – including a Porsche Ca...

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From Devon to Don Draper

From a small family run bakery in Devon to Don Draper’s 1965 Cadillac DeVille. In our latest instalment of Friends of PWVC, we sit down with Paul Baker, the baker turned entrepreneur.

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The Ventile® Frobisher

The Ventile® Frobisher is our most extreme weather garment ever. Engineered and equipped to endure the harshest of winter conditions.

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Whatever the weather, we’ve got you covered.

Both Maeving and Private White V.C. are dedicated to gathering the best of the past. The Envoy Poncho is a brilliant representation of both companies. It's functional and practical, allowing riders...

Hit The Road In The Leather Twin Track

Hit The Road In The Leather Twin Track

The Twin Track with its biker inspired style, is the embodiment of Nick’s philosophy; uniquely linking function with eye catching design.

Introducing: The PS English Tweed Overcoat

Introducing: The PS English Tweed Overcoat

Good design is about thinking through every aspect of a piece like a DB, and making conscious aesthetic choices. That's what makes a piece feel different when you put it on, and why it remains a fa...