The Lowry Collection
In 1928, L.S. Lowry sat on the steps of our factory to capture the industrial landscape. Today, The Lowry Collection pays tribute to one of the great British Artists with some of the finest handcrafted luxury menswear in the world - inspired by Lowry’s era, his palette and his body of work.
‘Cold’, ‘wet’, ‘gloomy’, ‘bleak’. Men hunched over as they trudge past looming industrial buildings… Not the usual scenes one might think of when imagining an Autumn/Winter collection launch. But The Private White V.C. collection is no ordinary campaign. This is a tribute to a Manchester icon – L.S. Lowry. Lowry shone a light on the reality of Northern working life. But while on first glance the hunched figures and grey palette of Lowry’s paintings could be seen as bleak, a deeper look reveals them to be pulsing with life, emotion and hidden narrative.
And that’s why if you look a bit deeper at the Private White V.C. A/W 24 collection campaign you’ll see that those hunched over men are wearing the best outerwear in Britain.
Lowry is one of England’s most loved painters. He lived, worked and painted scenes of Manchester for over 40 years in the mid-20th Century. While doing evening classes at Salford School of Art, he began to see the possibilities of painting what he saw on his doorstep. He famously described how, after missing a train he saw people finishing work at a mill, ‘I watched this scene – which I’d looked at many times without seeing – with rapture.’
The Lowry Collection Part One
“I’ve a one-track mind, sir. Poverty and gloom. Never a joyous picture of mine you’ll see. Always gloom. I never do a jolly picture.”