We’re thrilled to introduce Iranian born, Stockholm-dwelling photographer, Milad Abedi...

If you’re a photography enthusiast, Milad's name should be one firmly on your radar. He’s one of Europe’s biggest, (most respected) personalities in menswear who quickly rose from the ranks after being recognised for his street style photos.

More recently, alongside his creative endeavours, it’s his personal wardrobe choices showing real distinction and providing endless style inspiration. He took some time out with David Gohar in Sweden between work commitments to discuss personal style choices, Stockholm and working with friends.

I like to wear a wide mix of styles and I enjoy finding contrasts that go together in between them. I’m intrigued by pieces that have a story and age well. Like with all design I’m an advocate of the form following function. Deep pleats on my trousers for example, are foremost a detail that provides comfort. Hence my most essential advice is to never trade comfort for anything else and to live in your clothes.

The Peacoat. For me it’s one of those very classic pieces of clothing. There are a lot of great vintage peacoats out there but the PWVC version takes it to another level. The buttoning positions help prevent the illusion of a boxy fit which is otherwise common duo the relatively short length of this model. The heavy fabric allows the wide collar to stand up on its own and the quality of the garment reflects the finest craftsmanship. I think it’s the perfect piece for adding a bit of tailoring to an otherwise everyday casual outfit. Living in Sweden and close to the water, I can’t help but to feel comfortable in a garment known for its resistance against the harsh conditions out at sea.

"Living in Sweden and close to the water, I can’t help but to feel comfortable in a garment known for its resistance against the harsh conditions out at sea."

MILAD ABEDI, PHOTOGRAPHER & CREATIVE DIRECTOR

Andreas and I are good friends and work together often, which has resulted in us developing a very effective yet relaxed working process. It’s about the character of a person as a whole, that’s what I try and shoot - people that are being themselves.

I try to treat these kinds of shoots as an opportunity to spend time with my friend. I find that this approach helps me achieve a genuine result in my photography and allows for creative spontaneity. We went out for a day trip to one of the royal locations situated just outside of Stockholm and managed to get a mix of sun, rain and snow all in one day. Which was great for showcasing The Offshore Jacket.

I’m not sure if I’m consistent enough to call this a life motto but I try not to worry about things that are beyond my control. 

Millesgården is a sculpture museum in the converted former studio of famous Swedish sculptor, Carl Milles. It’s a great place to explore. It is on an island called Lidingö, which is quite close to the city centre but with its own look and feel.

The Burgundy is my go-to place for dinner in town; it’s a relaxed little restaurant that seats maybe 20 people. It’s got a great wine list and food’s simple but well cooked. They have daily meat and fish specials too. Try the steak tartare.

It’s the same as everyone else right now. The pandemic being truly a part of the past. More specifically, concerts!