One autumnal afternoon, PWVC set off on the short journey from 1 Cottenham Lane to Norfolk Street in central Manchester, home to The Stock Exchange Hotel, and now to our good friend Mr Joe Schofiel...
Our Greatest Asset: The Outerwear OG
With half a century now under his belt (British-made of course), Stolly asserts that his career which he has steadfastly dedicated to championing local manufacturing is “is beyond what I ever dream...
Lessons in British Manufacturing
Meet Ian Maclean MBE, the man running the oldest UK factory at John Smedley, whose garments are synonymous with quality and royalty (much like our own).
“When I began work back in 1972 in Salford, Manchester had a huge raincoat industry employing 70,000 people, including those working in thriving docks which were used for export."
Made In Manchester For The World
When you’re putting on your Private White V.C. Ventile® raincoat or Duster Mac, you’re probably focused on the next meeting or where your phone is. It’s unlikely you’ll wonder who made what you’re ...
Given how diverse and fluid modern wardrobes are, pea coats are an incredibly useful piece of menswear. Few other things are versatile enough to go with smart jackets and trousers,
Some companies use data analysts or devise algorithms to develop their strategy, others employ brand advisors and influencers. At Private White V.C., we rely on the encyclopaedic knowledge of Mike ...
Luxury comes in all shapes, fabrics and sizes. Like the facades of a building; our clothes boast ornamental detailing, dramatic silhouettes and additional functionality. Manchester boasts one of t...
Journalist, author, United We Stand and FourFour Two Magazine Editor, GQ contributor, proud Mancunian and loyal Reds supporter, Andy Mitten has interviewed over 500 of football’s greats pitch side ...
During a moment of calm in between the firms restored mill workshop in Fall River, Massachusetts, PWVC caught up with Frank’s son Ian to chat about his story: continuing a family legacy of handcraf...
Raining Supreme: The Story of the Ventile® Mac
The cliché runs that the Inuit have more than 50 words for snow. If that’s true, then Manchester must have a similar number for rain. A city with such a reputation for precipitation is the ideal pl...
PWVC Meets Manchester’s & Masterchef’s Finest: Simon Wood
These seven Private White V.C. pieces – one for each decade of Queen Elizabeth’s reign – illustrate the enduring appeal of the 1950s, and how we take the best of the past and blend it with the inno...
Ten years ago this summer, we introduced the word shacket into the Private White V.C. lexicon, with the help from people watcher & co-founder Nick Ashley’s expert eye.
In Conversation with Garbstore’s Ian Paley
Ian Paley of Garbstore has decades of experience working with fashion’s finest designers including Paul Smith and Burberry. Here, he caught up with us ahead of the PWVC x Garbstore launch to discus...
A trip to Mallalieus of Delph - We’ve been making exemplary garments for over 127 years in our Manchester factory. Private Jack White himself dedicated his professional career to the manufacturing ...