The Heroes.
The exceptional outerwear we’re known for. We’ve been making these jackets over and over for many years, refining the fit, fabric, texture, and durability with each new iteration. They’re the best of the best, and the culmination of our craft.
The Flight Jacket
Ruggedly comfortable: crafted with doeskin wool, combining a plush softness with a durable weave.
The Peacoat
A naval coat with hidden depths. Explore its subtle details, from the real horn buttons to the intricate top.
The Ventile® Mac
Rain, hail and shine-proof, thanks to its densely woven and weather resistant Ventile® cotton.
The Moleskin Bomber
Inspired by Manchester's finest painter. Crafted by Manchester's finest seamsters.
All our clothing comes with a lifetime repair service. Which means we’ll hand-fix any imperfections free of charge, should they arise over the years.(But because they’ve been made with the most durable materials, it’s unlikely you’ll need us to.)
One of the most respected brands in the world
Private White V.C. symbolises the last bastion of Manchester's textile industry
Journal
Introducing: The Permanent Style Court Jacket
The Court Jacket is an elevated piece of sportswear - a highly water-resistant jacket made in natural materials and vintage styling. For the new collaboration this Autumn, I wanted to design someth...
This autumn, we celebrate Lowry’s artistic legacy and our shared connection to Manchester’s industrial past with a collection inspired by his vision. Where many saw the cold, wet, and bleak weather...
(Re)Introducing The Permanent Style Wax Walker
During September and October we will be restocking all of the outerwear collaborations we do with Private White VC, and releasing a new version of the Donegal raglan coat.